Privacy Policy

Privacy Policy

Michel Mercier Holdings Ltd. (hereinafter: the "Company" or "we") attaches great importance to protecting the privacy of its customers and makes efforts to properly safeguard and protect their personal information and privacy.

Accordingly, the collection and use of personal data in connection with the use of the website at https://www.michelmercier.co.il (hereinafter: the "Website") by any visitor to the Website and/or any user of the services offered on it (hereinafter respectively: the "Services" and "you" or the "User(s)") are subject to this Privacy Policy (hereinafter: the "Privacy Policy"). The purpose of this Privacy Policy is to provide Users with information on how the Company collects personal data about them when accessing and/or using the Website and the Services, including details regarding the types of personal data collected, the methods of collection, the purposes for which the personal data is used, as well as the User’s rights in relation to their personal data.

The Company may (but is not obligated to) store the personal data collected in connection with the use of the Website and/or the Services about the User in its databases, in accordance with this Privacy Policy and the provisions of applicable law.

Michel Mercier Holdings Ltd. (company number 514158260) is the "Controller of the Database" with respect to personal data collected in connection with the use of the Website, as defined in the Israeli Protection of Privacy Law. For any questions related to this Privacy Policy and/or the collection and use of personal data, you may contact us as follows:

Company address: 209 Ben Yehuda St., Tel Aviv 6350209
Email: site@michelmercier.com
Customer service: +972-3-6203733

This Privacy Policy is drafted in the masculine form for convenience only and is intended for all persons using the Website, of any gender or identity. This Privacy Policy forms an integral part of the Website Terms of Use, available here (the "Terms of Use").

1. User’s Consent to the Terms of the Privacy Policy

By using the Website, including submitting details via the "Contact Us" form or using any of the Services and/or providing information to the Company, you confirm that you agree to the collection and use of your personal data in accordance with this Privacy Policy. If you do not agree to this Privacy Policy, in whole or in part, or if you do not have the legal capacity to provide such consent, you must refrain from any use of the Website and/or the Services.

It is hereby clarified that you are under no legal obligation to provide the Company with personal data. The provision of personal data by the User is subject to the User’s willingness and consent. However, the provision of certain personal data may be necessary in order to fulfill the purpose for which it is collected, as detailed in this Privacy Policy below.

You hereby declare that you understand that without providing the required information in the mandatory fields on the Website, or without processing such data, you may not be able to use certain Services offered by the Website. If you provide us with personal data about another person, you hereby confirm that you have obtained all necessary and valid consents required for providing such information.

2. Information Collected in Connection with the Use of the Website and the Services, the Purpose of Collection, and the Company’s Use of the Information

When you access, browse and/or use the Website and/or the Services, the Company may collect and use various types of information, depending on the type of use and the Services. Such information may include:

Non-personally identifiable information – namely, anonymous data that is not linked to a specific User, device, or browser. For example: technical information transmitted from the device used (such as device type, browser type, operating system, language), as well as statistical data relating to the scope of use of the Website, including date and time of use, duration of use, frequency of use, usage history, pages viewed, including pages that referred Users to the Website. Subject to applicable law, the Company may use such information without limitation. This information is used mainly to operate the Website, analyze trends, improve the Website, its content and user experience, for internal statistics and analytics, and to improve the Company’s marketing efforts.

Personal data – namely, information relating to an identified or identifiable individual, directly or indirectly, with reasonable effort.

The Company may collect personal data when it is provided directly by the User and/or automatically through the use of technologies such as cookies and/or other technological tools.

When browsing and using the Website and the Services, and depending on the relevant type of use, the Company may collect the following types of personal data about the User, for the purposes listed below:

Information collected when creating and using an account

As part of the Services offered on the Website, the Company may offer Users the option to create a personal account on the Website ("User Account") for the purposes of submitting contact requests, leaving details, etc. To create a User Account, the User may be asked to provide information such as full name, address, email address and/or phone number, and/or to log in and create an account using their social network account ("SSO"). In such case, the information received by the Company from the social network provider will include the user’s name and email address (as defined in the social profile), and the Company may also receive access to additional personal data under that profile (such as friends list, gender, etc.), subject to the User’s privacy settings in their social network account.

In addition, the Company may collect further information provided by the User in the User Account, as well as usage data relating to the User Account, such as actions performed, offers and/or benefits.

The Company will use the above information in order to create the User Account and store login details to allow access, to secure access to the account, and to retain records of actions performed by the User for the purpose of providing the Services and/or enabling continued use.

The Company may also use this information to contact the User and send messages through various channels (including email, SMS, etc.), which may include service and/or operational messages related to the Services (such as authentication, password reset, confirmation of actions, feedback and surveys), and, subject to applicable law, marketing messages, including personalized marketing and/or direct mail.

The User may request removal from the Company’s marketing mailing list at any time via the "unsubscribe" option included in each communication and/or by contacting the Company (however, the Company may still send operational messages to the User).

In addition, the Company may use this information to analyze, improve and enhance the Website and the Services.

Online identifiers and usage data

When browsing the Website and using the Services, the Company may collect online identifiers such as an IP (Internet Protocol) address, identifiers associated with cookies, browser/device identifiers, etc. ("Online Identifiers"), as well as information relating to the User’s device and/or browser used to access the Website, such as device and/or browser type.

The Company may also collect information relating to the User’s usage of the Website and/or the Services which is linked to Online Identifiers and/or other information provided by the User (for example via account creation), such as: date and time of access to the Website and/or use of the Services, duration and/or frequency of use, pages and/or products viewed by the User, websites and/or ads that referred Users to the Website, information saved by the User under "favorites" and/or added to the shopping cart, and similar ("Website and Service Usage Data").

The Company may collect Online Identifiers and Website and Service Usage Data directly or through the use of technological tools provided by the Company’s vendors and/or other third parties (such as through cookies, as further described in this Privacy Policy).

The Company will use Online Identifiers and Website and Service Usage Data for various purposes, including: operating and securing the Website, identifying and resolving faults; statistical analysis of usage patterns in order to improve the Website and the Services, the content, the products offered, and user experience; personalization of content and/or offers presented to the User based on other content they have viewed and/or actions taken in connection therewith (such as offers for similar and/or complementary products that may interest the User); storing the User’s preferences (for example, retaining products in a favorites list even if the User has not logged into their account); for advertising and marketing of the Website and the Services, including targeted advertising (as detailed in the "Use of Technological Tools and Cookies" section of this Privacy Policy), as well as analyzing the performance and effectiveness of the Company’s online advertising and marketing campaigns.

Information collected upon registration to receive marketing communications

If the User chooses to join the Company’s marketing mailing list (by providing details for that purpose and/or consenting to receive marketing materials when providing details for other purposes), the Company will collect information such as the User’s name, email address and/or phone number.

Registration or consent to be added to the Company’s mailing list constitutes the User’s consent to receive marketing communications from the Company via various media (including email and/or text messages and/or phone calls), including messages containing content that may qualify as "advertising material" under Amendment 40 to the Israeli Communications Law (Telecommunications and Broadcasting), 1982, and/or "direct mailing" as defined in the Israeli Protection of Privacy Law (i.e., personalized messaging based on the User’s belonging to a particular population group).

The Company will use this information to send the User marketing messages, information, and promotional content they requested when registering. The User may request removal from the Company’s mailing list at any time using the "unsubscribe" option available in each marketing message.

Information collected when contacting the Company

If the User chooses to contact the Company by any means (including by email, telephone, or via contact forms on the Website), the Company will collect information such as the User’s name, email address and/or phone number. In addition, the information that the User chooses to provide as part of the inquiry and/or any communication with the Company and its representatives will be collected.

The Company will use this information to provide customer service, respond to the User’s inquiry, supply information and/or provide the service requested, request feedback, and similar. This information may also be used by the Company to improve its services.

In addition to the purposes described above, the Company may retain and use personal data collected for the purpose of fulfilling and/or documenting its legal obligations, preventing unlawful activity and/or violations of the Website’s Terms of Use and/or misuse of the Services, as well as in the event of disputes and/or claims by Users and for managing legal proceedings.

3. Use of Technological Tools and Cookies

The Company uses various software and technologies on the Website that collect information automatically, including technologies known as "cookies", for various purposes, including: proper and ongoing operation of the Website; verifying details and user identification (including fraud prevention); improving the browsing experience on the Website and the use of the Services (for example, providing faster service and avoiding the need to re-enter personal details on each visit); tailoring the content and Services on the Website to your preferences; displaying relevant advertisements; collecting and analyzing statistical data about Website usage; and for information security purposes.

In general, cookies are small text files stored by the Company’s server on the User’s computer, device, or browser. These tools may include the automatic collection of information such as Online Identifiers (IP address) and Website and Service Usage Data (as described in Section 2 of this Privacy Policy).

Each browser’s settings include the option to refuse cookies and delete existing cookies. Please note that doing so may impair your ability to use the Website.

The Company may use technological tools provided by third parties for online advertising and marketing purposes. Such third parties may independently collect and use certain data and combine it with other information collected from your online activities on other websites in order to display personalized advertisements, as well as provide aggregate analytics regarding the performance of online advertising campaigns. It is clarified that the use of cookies by these third parties is subject to their own privacy policies and not to this Privacy Policy.

Among other things, the Company uses third-party cookies, including:

4. Transfer and Sharing of Information with Third Parties

The Company will not share personal data with third parties except as detailed below:

  • We may transfer information to service providers, business partners, and subcontractors in Israel and/or abroad (hereinafter: "Third Parties") who may use such information for the following purposes:
    (1) Helping us provide Services and/or operate the Website;
    (2) Assisting in understanding how Users use the Website and our Services, including profiling and/or creating statistics about User habits and preferences;
    (3) Providing Users, based on their preferences, with targeted and personalized advertising on this Website and on other websites they visit.

  • Subject to applicable law, we may transfer our databases to a third party to whom we transfer the operation of the Website and/or rights in the business and/or the Website, in whole or in part, and/or companies within the Company’s group.

  • We may share information with relevant third parties if we believe that any of your actions on the Website violate the Terms of Use or any law, and/or if we are required to do so by court order and/or instruction of a competent authority (such as the Tax Authority, Israel Police, etc.), and/or under any applicable law.

  • We may share information to investigate claims and manage disputes and/or legal proceedings between Users and the Company and/or anyone acting on its behalf, including third parties with whom the Company has business relations, and in any case where we believe, at our sole discretion, that disclosure of the information is necessary to prevent substantial harm to the Company and/or Users and/or other third parties.

Without derogating from the foregoing, we may provide statistical and/or aggregated data, which is not personal and does not identify you personally, to third parties, among other things to improve the Website and the Services offered.

5. Data Security and Transfer of Information Outside Israel

We act in accordance with industry-standard practices to protect the information. However, any computer system and the use of the internet are inherently exposed to disruptions, malfunctions, and risks. Therefore, although we invest significant efforts in preventing such incidents and defending against them, we cannot guarantee they will not occur and cause damage such as exposure of information. Our security systems are not completely immune and do not provide absolute protection.

The Company may process or store information both in Israel and outside Israel. By using the Website and/or the Services, the User confirms that their data may be transferred, stored, and processed on the Company’s servers and/or by suppliers and business partners outside the State of Israel. Any such transfer will be made in accordance with applicable law.

6. User Rights with Respect to Personal Data

Under the Israeli Protection of Privacy Law, 1981, you or someone on your behalf is entitled to review your personal data held in the Company’s database, and to request that it be corrected or deleted if it is incorrect, incomplete, unclear, or not up to date.

Furthermore, if the personal data held by the Company is used for the purpose of personal contact with the User based on their belonging to a certain population group (known as "direct mailing"), you are entitled, under the Protection of Privacy Law, to request in writing that the personal data used for direct mailing be deleted from the database used for that purpose.

To exercise your rights as stated above, you may contact the Company at: site@michelmercier.com

7. Changes to the Privacy Policy

The Company reserves the right to update this Privacy Policy from time to time, at its sole discretion and subject to applicable law, without the need to provide prior notice. Any change will take effect from the date it is published on the Website. It is your responsibility to review the Privacy Policy upon each visit to the Website. The version of the Privacy Policy published on the Website at any given time is the binding version.

If the Company makes changes which, in the Company’s opinion, may materially affect Users’ rights and/or if required by law, the Company will take reasonable measures to notify Users via the Website and/or by other means.

8. Questions and Comments

If you have any questions or comments regarding this Privacy Policy, please contact us:

Company address: 209 Ben Yehuda St., Tel Aviv 6350209
Email: site@michelmercier.com
Customer service: +972-3-6203733

Timeline
1981-1985
1981-1985
Michel Mercier – The Beginning
Michel Mercier discovered his attraction to hair styling when he was a young man. When he had completed his studies in hair design at Vidal Sasson's Academy in 1981, he began working with hair designer Claude Maxime Mondial in Paris. Later on, Michel joined the department of artistic design at Vidal Sasson's Academy in London, later returning to Paris to work with hair designer Jean Louis David.
1988
1988
The First Hair Salon
Michel Mercier began his own independent path when he opened a hair salon bearing his name on Dizengoff St. in Tel Aviv. Many clients passed under his scissors, and along with styling their hair, while ensuring flattering lines to suit the appearance and special character of each client, he also gave them attentive, personal treatment. "I believe in the art of listening. That's the key to success", Michel Mercier is quoted in a remark that reflects his world of values, and which is expressed in his work and that of his managers and staff in the chain of hair salons bearing his name.
1994
1994
Chain of hair salons
The success of Michel Mercier's first hair salon in Tel Aviv led to the opening of additional salons across the country and rendered the brand a household name. Over the years, salons were opened in Tel Aviv, Herzeliya, Ramat Hasharon, Ashdod and Ra'anana. Today the Ra'anana and Tel-Aviv salons operate under the name of Michel Mercier, with the Tel Aviv salon being the flagship salon in the chain. All of the salons in the Michel Mercier chain specialize in hair and complete look solutions, and have been defined as one of the prominent players in the market of hair products and services, thanks to technological and marketing innovation and leadership.
1998
1998
Michel Mercier College
The College of Hair Design was established by Michel Mercier with the objective of training a new generation of hair stylists in Israel according to the highest international standards in the field. The college was characterized by its unique design and pleasant, modern learning environment, while ensuring the use of advanced equipment and innovative technologies. Along with the college students' professional training and creative development, other professional tools were also provided, with the understanding of the need for stylists who comprehend the importance of attractive appearance along with a high level of service awareness. In 2009, Erez Ivan, a hair stylist with 20 years of experience in the field, was appointed as facilities manager. With the school's operation, Michel Mercier has been active in promoting formal legislation by the Council for Higher Education; however, as the legislation has not yet been approved, the school has had to stop its operation.
1998
1998
The Alternative Hair Show – the international track
The Alternative Hair Show is an event bringing together all the key figures in hair styling, who come to observe the best stylists from across the globe in the presentation of their vision, creativity and innovation. At the event taking place in 1998 at the Royal Albert Hall in London, Michel Mercier presented his collection "Cyborg Woman", where models came down the runway with their hair completely shaved, wearing wigs that were so natural looking that one couldn't distinguish them as being wigs. During the show, the models switched wigs for a particularly dramatic impact, both visually and due to the innovative concept.
1998-2000
1998-2000
Professional guidance and consultation
Michel Mercier's extensive professional experience over the years of his activities as a hair stylist has been mobilized by leading global companies in hair care. Michel Mercier has served as a professional consultant in the testing and direction processes of hair care product development at international companies including Walla, Procter & Gamble, L'Oreal, etc. In 2005, he was selected by international company L'Oreal to be a leading presenter in public relation activities for the brand L'Oreal Professional with hair stylists across the globe.
2002
2002
Technological innovation in hair styling service
At the beginning of this century, Michel Mercier came up with an original, groundbreaking idea: a system radiating light on the hair in nanometers: the light absorption and reflection provides data on the condition of the hair, its quality and color. Determining the original condition of the hair and the pigmental structure within it, whether natural or colored, enables one to obtain accurate data on how to attain the desired hair color. In 2002, following this innovative idea, Michel Mercier established the startup company See Through (today known as Coloright) and recruited technological experts who converted his vision into reality. The system was registered as a patent under Michel Mercier's name, and in 2014, the company was acquired by L'Oreal. The system conceived by Michel Mercier, which changes the professional perception by observing the health of the hair and the world of hair color, is a true revolution in the world of hair styling.
2006
2006
For the first time, Michel Mercier on the shelves
The first series of products was launched under the brand name Michel Mercier and included over 20 different products, all the fruits of extensive labor by Michel in research and development in hair care, while working as a hair stylist who listened to his clients and understood their needs. The innovative differentiation between this series of products and other products in the market at that time lay simply in their not being greasy. The products in the series are rich in moisture but devoid of oiliness, providing a response to the problems of "dirty" hair caused by use of oily hair care products that absorb dust and dirt. For ideological reasons, Michel Mercier's hair care products are not tested on animals.
2006
2006
Dry cleaning for hair
The innovative product, Dry Clean, a shampoo without washing, is intended to provide a solution for women who regularly dry and straighten their hair, but who do not want to wash their hair every day. A simple spray of the shampoo triggers the activity of cleaning and disinfecting the hair. The shampoo has a fresh fragrance that neutralizes unpleasant odors absorbed by the hair, such as cigarette smoke and frying and cooking smells. The development of this product constituted a precedent in hair care products in Israel, and was inspired by Michel Mercier's beliefs, which grant major significance to the adapting of hair care products to the lifestyle of the Israeli consumer. For ideological reasons, Michel Mercier's hair care products are not tested on animals.
2008
2008
Haute Couture Collection
Michel Mercier's values are also expressed in a continuing dialogue with the fashion world. In the hair collection for the summer of 2008, the Michel Mercier chain presented haute couture fashion for the hair in a presentation of dramatic, creative and daring hairstyles. The collection, under the artistic direction of Yossi Moyal, was characterized by the complex play in design: clear and defined cutting lines that are also free of conventions, accompanied by rich, classic colors of golden blond, metallic brown, chocolate brown, strawberry red, cherry red, and intense carrot red. Photographs of the colorful collection express the innovative concept created from the use of leading characteristics of elite fashion: non-commercial, impractical, wonderfully imaginative and creative, always above everything else – unapproachable, unattainable and always breathtaking.
2009
2009
Argan oil – your protector for the summer
The series of argan oil-enriched products developed by Michel Mercier constituted real news for Israeli consumers, who were offered a unique response providing nutrients and care for hair as a protection from summer hazards. The products were developed according to a unique formula preventing dust and dirt from sticking to hair, and thus neutralizing the familiar sense of greasiness. For ideological reasons, Michel Mercier's hair care products are not tested on animals.
2010
2010
The classic series
Michel Mercier's passion for using products to improve the love-hate relationships of women with their hair led to the launching of a successful series of products that included a range of products for four different types of hair: For regular to dry hair – enriched with grape seed extract. For dry and damaged hair – enriched with argan oil. For thin and colored hair – enriched with buckthorn plant extract. For thick, colored hair – enriched with jojoba extract. In addition, supplementary products from the grape seed series were also launched, including silicon spray and curl definers. The products, which acted to create a perfect look focusing on a solution for common problems daily encountered by many women, became a rousing success among Israeli women. For ideological reasons, Michel Mercier's hair care products are not tested on animals.
2010
2010
Max – the Solution for Thinning Hair
MAX is an advanced, innovative cosmetic product that comes in a powder that is distributed on thinning areas of hair; it sticks to the scalp to create a fuller hair look. MAX is a system of microscopic "hair fibers" that integrate naturally with the hair on one's head. The fibers are composed of organic material identical to human head hair (keratin and protein). The hair fibers, charged with static electricity, blend perfectly and strongly with the existing hair and will therefore withstand various weather conditions (wind, rain, etc.), during the day and night. MAX does not soil clothing and one can go to sleep after using it without fear that the fibers will remain on the pillow. MAX stays safely in place and grants a look of full and natural hair until the next time the hair is washed. This is a cosmetic solution for those suffering from thinning hair or hair loss with a tendency for baldness, with the attainment of a look of full and healthy hair within seconds. For ideological reasons, Michel Mercier's hair care products are not tested on animals.
2011
2011
Nano System – the Professional Series
Three years of in-depth research and comprehensive tests in collaboration with an expert team of international chemists preceded the launch of Michel Mercier's series of professional products – Nano System. The principal concept that guided Michel Mercier in his development of the series was that there is no need for a multitude of products to attain hair that looks healthy and cared for. The product series is directed towards granting the home consumer a look of healthy, shiny hair; the series is divided into 3 sub-series, each directed to a different type of hair: Repair – for rehabilitation of the hair follicle, for dyed and damaged hair. Intense Care - for intensive treatment, to nurture and rehabilitate hair that has undergone a chemical process, such as straightening or opening of curls. For Curly Hair – to treat and style curly and frizzy hair, adding moisture and shine to the hair. For ideological reasons, Michel Mercier's hair care products are not tested on animals.
2011
2011
The Michel Mercier Detangling Hairbrush – stunning global success
It's hard to believe, but the idea of inventing a hairbrush that would ease the pain of brushing popped into Michel Mercier's head while he was combing his 12-year-old daughter's hair. Like many girls, Michel's daughter hated to brush her hair, and the request became a constant focal point for arguments and anger. As a father and one who has dedicated his life to improving the relationship between women and their hair, Michel decided to do something to make the experience for children having their hair brushed, and for parents, an enjoyable, painless one. Michel Mercier's detangling hairbrush has been planned and designed to suit the scalp structure and density of different types of hair. The detangling hairbrush has an ergonomic structure and anti-static capabilities, for women who know how to appreciate the quality and health of their hair. Due to its unique geometric structure, which combines 428 brushing bristles at 32 varying heights and 16 thicknesses at various locations, the pressure induced on the hair is distributed throughout the brushing and the result is detangling without pain or pulling out of hair, and a much more pleasant brushing experience. Michel Mercier's detangling hairbrush is offered in three colors and is suited to the brushing of hair at three different levels of difficulty – thin, regular and thick. The detangling hairbrush and the technology as a whole were registered as an international patent and have become a stunning global success, now being marketed in 42 countries across the world. Michel Mercier's detangling hairbrush has won many international prices, including the Victoires de la Beaut? competition in 2012.
2012
2012
The Union of Hair Stylists in Israel
Michel Mercier set himself the objective of promoting the status of hair designers in Israel and bringing regulation into the field – an objective that led him to establish the Union of Hair Designers in Israel – a non-profit organization in which he serves as chairman. The organization leads professional and social processes in the field of hair design in Israel. First and foremost, the organization strives to professionalize and regulate the field, similar to the accepted standards in the field in most countries in the western world. The structure of the Union's proposal includes granting a certificate from the State subject to proof of professional status and a requirement of two years of experience in work at a hair salon as a condition for approval for opening an independent hair salon. One of the union's battles concerned the rate of property tax set by the Tel Aviv municipality for hairdressers. According to the municipality's definition, hair salons are considered to be commercial buildings and not industrial spaces and workshops, and therefore are required to pay a particularly high property tax. Michel Mercier began his battle in a private claim in 2009 that reached the Supreme Court. The decision came down that hair salons are not commercial buildings and the municipality was obligated to refund the differences in payment to hair designers. Nevertheless, the struggle has not yet been completed and Michel continues to lead under the framework of his position as association chairman. Another battle led by Michel Mercier involved the supervision over use by hair designers of hazardous and prohibited materials. In light of the fact that in Israel, the law doesn't require hair designers to undergo training, and as there is no supervision by the Ministry of Health over the field of hair styling, most hair salons use hazardous materials, such as formaldehyde, which is used to straighten hair and is known with certainty to be carcinogenic. In November, 2014, Michel Mercier met for discussion on the matter with the Public Petitions Committee headed by Knesset member Adi Koll. In the committee's summary, Knesset Member Koll stated that she would apply to the Ministry of Health with a request to consolidate a list of hazardous materials used in hair salons, and to the Interior Ministry and the Ministry of Economy to request supervision over the field of hair design.
2012
2012
Israeli Supermodel Competition
Michel Mercier, Erez Ivan – manager of the Tel-Aviv branch; Yossi and Avi Moyal – managers of the Ra'anana branch, and a team of hair designers from the Michel Mercier chain of hair salons were responsible for the hair styling of contestants in the Israeli Supermodel Competition. The hair designers adapted a unique hairstyle for each contestant for an urban disheveled look. Hair color was also augmented with natural shades and portions of longer hair in the spirit of the times.
2012
2012
The detangling brush wins the Victoires de la Beaute
The detangling hairbrush conceived and developed by Michel Mercier won first prize in the hairbrush category of the Victoires de la Beaute Competition in France. This competition is one of the most important events for consumer products in the field of beauty care in France, summing up a process that usually takes a number of months, during which a great number of products in the field of consumer beauty care are tested and evaluated and only the best in each category are awarded the coveted prize. The product's testing process includes the submission of 70 different experimenters over several months, who constitute a representational sample of the French market. At the end of the testing period, grades ranging from 0 to 20 are awarded, where 15 constitutes a passing grade. Few products attain a much higher grade than this. Mercier's green hairbrush, adapted for regular hair, was submitted for evaluation and after only two weeks it obtained a grade of 18. Evaluations referred to its good grip, swift results and feeling of scalp massage. The detangling hairbrush attained immediate global recognition and success for its proven efficiency and its innovation, and has won the hearts and loyalty of many consumers in 42 countries across the world.
2013
2013
S.O.S. Color – Coloring the problem from the roots
The innovative product conceived and developed by Michel Mercier generated a real revolution in the field of hair coloring. The product provides a solution to the problem arising with women who color their hair to cover up the grey: exposure of the grey roots within a week to ten days after coloring. S.O.S. Color is a spray product equipped with a built-in scalp protector, enabling an easy, accurate spray of color on the roots of the hair without soiling the scalp. Thus, in only a few seconds, the grey roots disappear and the hair attains its shine and vibrancy again. The series includes seven families of color, suited to about 40 shades of hair, beginning from black, through to copper, to dark brown, fiery brown, blond, light brown and red. The spray enables multiple self applications and is suitable as a supplement to users of every hair color by any manufacturer. The color in the product is based on a compound that doesn't contain peroxide, ammonia or MEA (monoethanolamine), making it environmentally friendly, healthy, and safe for the hair and scalp. S.O.S. Color has been registered as a patent, and was presented at the Cosmoprof Exhibition in Bologna, which is the most prestigious competition in Europe in the field of cosmetics, toiletries, medical treatments and packaging. In 2014 the product was awarded the IF Product Design Award.
2014
2014
Legislating and Regulation of Hazardous Chemical Materials in Hair Straightening Products
Within the framework of his position as chairman of the Union of Hair Stylists in Israel, Michel Mercier met for discussion with the Public Petitions Committee headed by Knesset member Adi Koll. The discussion addressed supervision on the use of prohibited and hazardous materials by hair stylists. In light of the fact that in Israel, the law doesn't require hair designers to undergo training, and as there is no supervision by the Ministry of Health over the field of hair styling, most hair salons use hazardous materials, such as formaline, which is used to straighten hair and is known with certainty to be carcinogenic. In the committee's summary, Knesset Member Koll stated that she would apply to the Ministry of Health with a request to consolidate a list of hazardous materials used in hair salons, and to the Interior Ministry and the Ministry of Economy to request supervision over the field of hair design.
2015
2015
Continuing to Innovate
The Michel Mercier chain of hair salons doesn't stop for a moment. A team of employees at the chain's salons is energetically working to suit each client with the appropriate treatment for her, and the results speak for themselves. The haircuts, the shades of color and the smiles light up Michel Mercier's popular Instagram page, starring the happiest clients who visit the salons in Tel Aviv and Ra'anana. The great demand from consumers in Israel and across the world for new hair products from the House of Michel Mercier will also be satisfied in 2015, when the unique, innovative new product series that Michel Mercier has been working on for the last three years will be launched.